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Frequent exchanges and win-win cooperation in the printing industry become a global topic

release date: Source: China packaging and printing machinery editor in charge: China Packaging browsing times: 451 copyright and disclaimer

core tip: at present, exchanges and cooperation in the global printing industry are more frequent and intensive, and countries around the world are seeking integration and win-win in a wider range and more fields. Even if the overall situation of the industry is grim, the printing industry practitioners in various countries are still full of expectations for the future. The development direction of "green environmental protection and digital integration" is also the consensus of the printing industry in various countries

[China Packaging News] at present, exchanges and cooperation in the global printing industry are more frequent and intensive, and countries around the world are seeking integration and win-win results in a wider range and in more fields. Even if the overall situation of the industry is grim, the printing industry practitioners in various countries are still full of expectations for the future. The development direction of green environmental protection and digital integration is also the consensus of the printing industry in various countries

the economic environment affects the industry trend

thanks to the rigid demand of the national economic and cultural market, as well as the integrated development of global integration, China's printing industry has made considerable development in the past 30 years of reform and opening up, and its overall scale has ranked second in the world. According to wangyanbin, director of the printing and Distribution Department of the State Administration of publication, radio, film and television, China has imported about US $2.5 billion of printing equipment every year in recent years, and the Chinese government has implemented a tariff free policy on this. China has also provided printing services to many countries in the world. As a part of China's economy, China's printing industry, which provides supporting services for China's economy, has maintained a stable operation despite a slowdown in growth in recent years

according to the statistics of the 2014 annual verification of printing enterprises by the General Administration, by the end of 2013, the total output value of China's printing industry had reached 1039.85 billion yuan, ranking the second in the world in terms of overall scale, and China has become a major printing country in the world. The total assets of the whole industry are 1062.47 billion yuan, the total profits are 79.62 billion yuan, and the foreign processing trade is 83.75 billion yuan. Since 2012, the growth rate of the gross output value of China's printing industry has dropped from the double digits for many years to the single digits, an increase of 9.6% over the previous year. In 2013, the growth rate continued to fall back to 9.3%, but it was still slightly higher than the growth rate of the national economy

compared with China, the situation of Japan's printing industry is not optimistic. According to the introduction of general manager of international relations of Japan printing industry federation, Japan's GDP in 2011 increased by 7% compared with that in 2000, but various indicators of the printing industry decreased. Among them, the number of printing companies decreased by 65%, the number of employees decreased by 73%, and the shipment volume decreased by 70% to facilitate the installation of samples. The Japan Printing Technology Association conducted a survey on member enterprises in 2013, and the results showed that after six years of continuous decline, the sales of the printing industry finally increased by 0.1% in 2013 (3) the profit increased by 2.6% by using a suitable wrench to connect various oil pipes. In terms of market segments, the sales volume of commercial printing in Japan has declined continuously for seven years, but the decline tends to moderate; The sales volume of publishing and printing has declined for nearly 11 years, and the recurring profit margin has remained at a low range of 1% ~ 2%

as the largest economy in the world, there are great differences in the revenue of the printing industry in EU countries. When introducing the overall situation of the printing industry in the member states of the European Union printing Federation, President haverdgrotem said that a research group of the University of Illinois in Europe and the United States had recently developed a new self-healing system, the overall number of printing companies in the member states of the European Union showed a sharp downward trend after reaching 135000 in 2007, leaving only 120000 in 2011; The number of employees has decreased from 950000 in 2001 to about 700000 in 2011, followed by a sharp decline in the overall turnover from 105billion euros in 2007 to 90billion euros in 2011

as of june2014, the sales volume of the printing industry in Australia was a $7.969 billion, a decrease of 2.7% over the same period last year, and the annual growth rate of the industry is expected to be -4.3%. In the next five years, it is predicted that the decline will be reduced to 2.6%. Peter lane, executive director of lane printing group and honorary chairman of the Australian Printing Industry Federation, said in his speech. According to him, although sales have declined year after year, capital expenditure in the printing industry is rising. Due to the need to purchase new equipment and update existing equipment, as of june2014, capital expenditure increased from $166million to $201million, an increase of 21%

digitalization drives enterprises to change their thinking

whether in Japan, Europe or Australia, the common problem is that the shrinkage of the traditional publishing industry has impacted the upstream printing industry. Traditional publishing faces the impact from the Internet and mobile Internet, resulting in the reduction of the printing sector. In addition, the bill printing volume is also declining. Although the bill, invoice, direct mail and other data processing services have helped the growth of the bill printing market, the data processing services have been basically saturated. Ishihashi said

Peter Lane believes that compared with digital printing, the demand for general printing is decreasing. First of all, the demand for forms, documents and other commercial printing businesses is impacted by e-commerce; Second, end customers are increasingly using their own printers, which also has an impact on the commercial printing market. Due to the increase of e-bills, e-publications and e-banking, the printing income of bills, posters, stamps and other non publications is also declining significantly. The printing volume of books, newspapers, magazines and yellow pages is facing a long-term downward trend

according to dominado D. Buhan, chairman of the Philippine Printing Industry Federation, the current economic situation has just brought opportunities to the development of the printing industry in developing countries. There are three main driving forces for the development of printing industry in developing countries, namely, economic development, technological progress and the increase of printing costs in western developed countries. According to his analysis, first of all, economic development is closely related to the healthy development of the printing industry and the publishing industry. The printing industry and publishing industry change with the fluctuation rhythm of the economic environment, especially for countries and regions with developed printing industry and publishing industry, such as the United States, Britain, France, Japan, South Korea, etc. Secondly, the progress of printing equipment and the development of technology make printing products and services constantly innovate to adapt to the changing new requirements of customers

the use of new equipment and technology, especially the use of information technology, makes printing enterprises reduce production time, shorten printing waiting time and greatly reduce waste, which also provides opportunities for small and medium-sized enterprises in the industry to achieve high computer operation and lean production, so that they can occupy a place in the small batch publication production market. Finally, the increase in production costs in western countries, such as the United States and the United Kingdom, has enabled publishers in these countries to transfer printing demand to Asian countries. This opportunity has been fully utilized by many countries and regions, such as China, Singapore, Indonesia and Malaysia. As said, China's printing foreign processing trade has been growing against the trend, and has become the main window for China's printing industry to go global and meet the needs of the global diversified market. In the past year, China's printing industry has basically achieved steady progress and stable quality improvement. At the same time, over the past 30 years, China's printing industry has introduced, digested and absorbed advanced technology and management experience, which has greatly enhanced the technical equipment level and labor productivity of China's printing industry. In addition, creative design and logistics services have expanded the commercial value of printing processing. Standardization and digital transformation have improved production efficiency and enhanced the overall competitiveness of China's printing industry. In this process of integration and win-win results, China's printing industry is changing from a production and processing type to a comprehensive service type, and its industrial vitality is continuously enhanced

industrial integration opens up profit growth points

when the cold winter of the printing industry is coming, all countries are exploring ideas and seeking good solutions. Cross border and integration have become the key points of the transformation of the printing industry in all countries. It is very important to open up new profit growth points through cross media transformation. Peter Lane said

it is worth mentioning that it is not uncommon for Chinese printing industry to take exploratory steps in cross-border transformation. It is understood that at present, China has 2488 digital printing enterprises and 7715 sets of digital printing production equipment. The output value of digital printing increased by 63% over the previous year, reaching 10.3 billion yuan. The total business volume of Chinese printing enterprises with the help of Internet platforms is close to 30billion yuan, and there are more than 100 professional printing e-commerce stations in China

in terms of the extension of the printing industry to the creative design culture, Yachang culture group has become the center of Chinese artists' print production. It takes printing processing as the starting point, makes full use of modern digital network technology, and realizes product production and system services across the art industry chain by creating a global art printing center and building a Chinese art data center

as a representative of Chinese printing enterprises, shenweirong, CEO of Shanghai Jielong Industrial Group Co., Ltd., also shared the company's growth path. Both cross-border and focus. Shenweirong believes that as a printing enterprise, first of all, it should focus on the main business of printing and packaging, adhere to the principle of specialization, refinement, strength and expansion

since the 1990s, Jielong Industry has, on the one hand, enriched high-quality assets, stripped off non-performing assets and optimized the industrial structure through asset restructuring; On the other hand, it pays attention to technological innovation, builds an industry-leading production technology platform, and becomes the first digital and networking printing enterprise in Shanghai. In the development of green printing, they increased investment in the field of micro corrugated paper products and soft packaging of beverages, and introduced the world's leading flexo printing production line

in the aspect of changing the business model, Jielong Industry's experience is to reduce costs and enhance product added value through the integration of manufacturing and services. For example, a creative design center has been set up to provide services such as planning, design, photography, packaging structure, materials and process creativity. In addition, in terms of the development of cultural and creative industries, Jielong Industry has also taken steps to invest more than 100 million yuan to build China International Printing and packaging creative headquarters park by using the stock industrial plants, and has initially formed a comprehensive service body integrating business office, large-scale conference, catering and leisure. In the next step, it will also plan to develop a printing property rights trading platform, hotel service Jinan testing machine factory cup outburst testing machine new standard service, etc

the world economic situation is complicated, the economic recovery of developed countries is difficult and tortuous, and the economic growth of emerging market countries is slowing down. At the same time, the arrival of the new media era, changes in people's reading habits, consumption habits, overcapacity, rising prices of production factors and shortening the product life cycle have forced the transformation and upgrading of the printing industry

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