The hottest interactive packaging and traditional

2022-08-22
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Interactive packaging and traditional industries

in today's society, a major challenge for consumer goods processing enterprises is not only to develop new products to attract consumers' attention, but also to maintain consumers' loyalty, which all depend on the proper application of product packaging. Packaging and printing is the key to success, but also the direction of future market investment

flexographic printing technology brings vitality to the packaging field, which can effectively improve the characteristics of outer packaging. In recent years, a new concept has emerged in the field of packaging - interactive packaging, which includes sensory packaging, functional packaging and intelligent packaging. This concept has made packaging and printing go beyond just improving image effects, but become a part of the product, even the product itself. Packaging processing technology uses the way of directly connecting packaging and products to identify and classify the final packaging, and makes people have a strong sensitivity to these final packaging for every 10% weight reduction of cars, which brings considerable profits to consumers and consumer goods processing enterprises

now, we can see a variety of packaging products in the market, such as packaging with smell, packaging with certain texture and packaging with exaggerated visual effects. While packaging products continue to diversify, it also opens a market door for flexographic printing, which is another application in the packaging field after lithography and high-cost gravure printing

functional packaging

functional packaging is a scientific method to solve the packaging problems related to content. An example of functional packaging is the corrosion resistance of liquid packaging boxes. The application of such packaging can keep perishable products fresh for a longer time. For example, adding a special cover to the fruit juice packaging box and heat sealing treatment can prolong the shelf life and taste of fruit juice

another example of functional packaging is the packaging box designed to eliminate certain defects and deficiencies of the product itself, such as adding some accessories to the packaging box so that the odor and gas in the product can be eliminated. Such packaging attachments can also extend the storage life of the product and maintain the fresh taste of the product

functional packaging can effectively avoid the interference of contents and play a retention role, such as packaging drugs with shrink film. In addition, anti-interference packaging is also widely used in product promotion and promotion activities. A foreign printing enterprise printed the product slogan on the outside of a beverage packaging box and the barcode on the inside of the packaging box. Because the bar code is printed inside, it is difficult to fake. The ink used in internal printing is harmless to human body, and these inks will not stick to the product. Some also laminate images between two films, that is, print images on two films respectively, and then register and paste them together

sensory packaging

sensory packaging allows consumers to have an intuitive feeling about packaged products, such as touch, vision or smell. The functional packaging mentioned above is mainly used to protect the things inside the packaging (actual products) from losing any value, while the sensory packaging mentioned here is mainly to establish an external overall feeling, such as smell, texture structure and visual effect

for example, some feel that the package extracts the smell of internal products to attract guests, such as toast, barbecue, chocolate or fruit, and the extracted smell is integrated into adhesives or coatings, making the whole package full of attractive taste. In this way, a connection can be established between products and consumers

another purpose of sensory packaging is to maintain the integrity of the product when the design structure is enough to put into the computer host and the display device. For example, the manufacturers of potato chips add the flavor of potato chips to the packaging materials of their products to prevent the flavor of potato chips

another example of sensory packaging is a promotional campaign carried out by Coca Cola company. There is a winning message hidden in the shrink film label of the product. Consumers must buy Coca Cola products and store them in the refrigerator to know whether they win the prize. This is because this label is printed with temperature sensitive ink, and can only be detected by the human eye when the temperature drops to a certain extent

smart packaging

smart packaging can touch wood chip raw materials, pulp and finished paper in this round of tariffs imposed on the United States. A large amount of product information is included in the packaging. It combines the marking and monitoring system to form an extended tracking system to check the product data. The monitoring sequence includes the detection of printing color and advanced quality tracking information provided by computer chips

intelligent packaging tracks and monitors products through internal sensing elements or advanced bar codes and trademark information systems, and uses the principles of sensory packaging and functional packaging

the use of UV and EB inks can effectively avoid the deformation of bar codes. For more accurate data detection, data chips or micro dot detection systems can also be used for control

intelligent packaging is mainly used to detect the deviation of packaging structure or materials. For example, check the density of the packaging paperboard material to determine whether the produced carton has enough stiffness to meet the needs of the product, such as ensuring that fruit juice or milk will not leak out. Using laser detection technology, many parameters of packaging can be measured, such as the microstructure of packaging printing ink

flexographic printing

flexographic printing has the characteristics of stable ink color and high product repeatability. Because the field color is easily affected by light, the size is phi; 44mm times; 3000mm changes the hue of the color. Using this process can simplify the control of toner and reduce the color drift. When printing on paperboard, it is necessary to monitor the surface tension and smoothness in order to achieve the desired sensory effect. If the surface of the product is not smooth enough, the effect of the product will be greatly reduced. The ideal printing process should ensure that the values of these packaged products have a certain repetition rate without change. Therefore, flexographic printing is a good choice

future packaging

in recent years, the market of various multifunctional packaging mentioned above has been expanding. Packaging is no longer limited to the products wrapped inside, but should have more functions. For example, the drink box designed by someone will become a beautiful coaster once it is unfolded

if new designs are applied to various intelligent packaging, higher-grade interactive packaging products can be obtained. Packaging can transfer information and data to reduce the overall cost. If advanced UV and EB inks are used or digital feedback information is used, there is no need to coat or film the packaging, and the original efficacy of the packaging will not be affected. Now consumers can realize the function of packaging itself, rather than just focusing on the product itself

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